APA (7th ed.) Citation

Egan, C. (1998). The CIM HANDBOOK OF STRATEGIC MARKETING. Butterworth/Heinemann.

Chicago Style (17th ed.) Citation

Egan, Colin. The CIM HANDBOOK OF STRATEGIC MARKETING. Oxford: Butterworth/Heinemann, 1998.

MLA (9th ed.) Citation

Egan, Colin. The CIM HANDBOOK OF STRATEGIC MARKETING. Butterworth/Heinemann, 1998.

Warning: These citations may not always be 100% accurate.