APA (7th ed.) Citation

Doyle, P. [. (1998). INNOVATION IN MARKETING. Butterworth/Heinemann.

Chicago Style (17th ed.) Citation

Doyle, Peter [ed.]. INNOVATION IN MARKETING. Oxford: Butterworth/Heinemann, 1998.

MLA (9th ed.) Citation

Doyle, Peter [ed.]. INNOVATION IN MARKETING. Butterworth/Heinemann, 1998.

Warning: These citations may not always be 100% accurate.