Parente, D. (2000). Advertising campaign strategy: A guide to marketing communication plans (2nd ed.). Dryden Press.
Chicago (17e ed.) BronvermeldingParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. Fort Worth, Tex: Dryden Press, 2000.
MLA (9e ed.) BronvermeldingParente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. Dryden Press, 2000.
Let op: Deze citaties zijn niet altijd 100% accuraat.