APA (7th ed.) Citation

Wilmshursts, J., & Mackay, A. (1999). The fundamentals of advertising (2nd ed.). Butterworth.

Chicago Style (17th ed.) Citation

Wilmshursts, John, and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Oxford: Butterworth, 1999.

MLA (9th ed.) Citation

Wilmshursts, John, and Adrian Mackay. The Fundamentals of Advertising. 2nd ed. Butterworth, 1999.