Anderson, J. C. (1999). Business market management: Understanding, creating, and delivering value / James C. Anderson and James A. Narus. Prentice Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रAnderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Upper Saddle River, N.J: Prentice Hall, 1999.
एमएलए (9वां संस्करण) प्रशस्ति पत्रAnderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Prentice Hall, 1999.
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