Anderson, J. C. (1999). Business market management: Understanding, creating, and delivering value / James C. Anderson and James A. Narus. Prentice Hall.
Style de citation Chicago (17e éd.)Anderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Upper Saddle River, N.J: Prentice Hall, 1999.
Style de citation MLA (9e éd.)Anderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Prentice Hall, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.