Cita APA (7th ed.)

Anderson, J. C. (1999). Business market management: Understanding, creating, and delivering value / James C. Anderson and James A. Narus. Prentice Hall.

Cita Chicago (17th ed.)

Anderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Upper Saddle River, N.J: Prentice Hall, 1999.

Cita MLA (9th ed.)

Anderson, James C. Business Market Management: Understanding, Creating, and Delivering Value / James C. Anderson and James A. Narus. Prentice Hall, 1999.