McDonald, M. (1999). Marketing plans: How to prepare them, how to use them (4th ed.). Butterworth.
Citace podle Chicago (17th ed.)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Oxford: Butterworth, 1999.
Citace podle MLA (9th ed.)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 4th ed. Butterworth, 1999.
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