APA (7th ed.) Citation

Zikmund, W. G. Effective marketing: Creating and keeping customers / William G. Zikmund, Michal d'Amico.

Chicago Style (17th ed.) Citation

Zikmund, William G. Effective Marketing: Creating and Keeping Customers / William G. Zikmund, Michal D'Amico. Minneapolis West Pub. c1995.

MLA (9th ed.) Citation

Zikmund, William G. Effective Marketing: Creating and Keeping Customers / William G. Zikmund, Michal D'Amico.

Warning: These citations may not always be 100% accurate.