Cita APA (7th ed.)

Trout, J., Ries, A., & Rivkin, S. (1996). The new positioning: The latest on the world's #1 business strategy. McGraw-Hill.

Cita Chicago (17th ed.)

Trout, Jack, Al Ries, i Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. New York: McGraw-Hill, 1996.

Cita MLA (9th ed.)

Trout, Jack, et al. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.