Trout, J., Ries, A., & Rivkin, S. (1996). The new positioning: The latest on the world's #1 business strategy. McGraw-Hill.
Chicago Style (17. basım) AtıfTrout, Jack, Al Ries, ve Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. New York: McGraw-Hill, 1996.
MLA (9th ed.) AtıfTrout, Jack, et al. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.
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