Cita APA (7a ed.)

Peter, J. P., & Olson, J. C. (1994). Understanding consumer behavior. Irwin.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y Jerry C. Olson. Understanding Consumer Behavior. Burr Ridge, Ill: Irwin, 1994.

Cita MLA (9a ed.)

Peter, J. Paul, y Jerry C. Olson. Understanding Consumer Behavior. Irwin, 1994.