11 steps to brand heaven the ultimate guide to buying an advertising campaign - Wienrich, Len (London Kogan Page, 1999)
Step 1: Revelation -- Step 2: The cult -- Step 3: Genesis -- Step 4: Articles of faith -- Step 5: Readings from the prophets -- Step 6: The quest for goodness -- Step 7: The God Agency Guide -- Step 8: The chosen people -- Step 9: The day of judgement -- Step 10: Sacrifice -- Step 11: On the other side.
Includes index.
Keywords: Advertising agencies; Advertising; Advertising campaigns