Contemporary cases in consumer behavior

Contemporary cases in consumer behavior

Bibliografski detalji
Glavni autor: Blackwell, Roger D.
Daljnji autori: Blackwell, Kristina S., Talarzyk, W. Wayne
Format: Knjiga
Jezik:English
Izdano: Forth Worth Dryden Press c1993.
Izdanje:4th ed.
Teme:
Consumers > Case studies.
Marketing research > Case studies.