Managing marketing linkages text, cases and readings

Managing marketing linkages text, cases and readings

Manylion Llyfryddiaeth
Prif Awdur: Cespedes, Frank V.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Upper Saddle River, N.J. Prentice-Hall c1996.
Pynciau:
Marketing.
Business planning.
Marketing > Case studies.