Managing marketing linkages text, cases and readings

Managing marketing linkages text, cases and readings

Bibliographische Detailangaben
1. Verfasser: Cespedes, Frank V.
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Prentice-Hall c1996.
Schlagworte:
Marketing.
Business planning.
Marketing > Case studies.