APA aipamena

Cespedes, F. V. (1996). Managing marketing linkages: Text, cases and readings. Prentice-Hall.

Chicago Style aipamena

Cespedes, Frank V. Managing Marketing Linkages: Text, Cases and Readings. Upper Saddle River, N.J: Prentice-Hall, 1996.

MLA aipamena

Cespedes, Frank V. Managing Marketing Linkages: Text, Cases and Readings. Prentice-Hall, 1996.