Readings in strategic marketing analysis, planning, and implementation

Readings in strategic marketing analysis, planning, and implementation

Xehetasun bibliografikoak
Beste egile batzuk: Weitz, Barton A., Wensley, Robin
Formatua: Liburua
Hizkuntza:English
Argitaratua: Chicago Dryden Press c1988.
Gaiak:
Marketing > Decision making.
Marketing > Management.