Weitz, B. A., & Wensley, R. (1988). Readings in strategic marketing: Analysis, planning, and implementation. Dryden Press.
Chicago (17e ed.) BronvermeldingWeitz, Barton A., en Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. Chicago: Dryden Press, 1988.
MLA (9e ed.) BronvermeldingWeitz, Barton A., en Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. Dryden Press, 1988.
Let op: Deze citaties zijn niet altijd 100% accuraat.