Cita APA (7th ed.)

Sirgy, M. J. (1998). Integrated marketing communications: A systems approach. Prentice-Hall.

Cita Chicago (17th ed.)

Sirgy, M. Joseph. Integrated Marketing Communications: A Systems Approach. Upper Saddle River, N.J: Prentice-Hall, 1998.

Cita MLA (9th ed.)

Sirgy, M. Joseph. Integrated Marketing Communications: A Systems Approach. Prentice-Hall, 1998.