Lilien, G. L. (1999). New product and brand management: Marketing engineering applications. Addison-Wesley.
Chicago Style (17th ed.) CitationLilien, Gary L. New Product and Brand Management: Marketing Engineering Applications. Reading, Mass: Addison-Wesley, 1999.
MLA引文Lilien, Gary L. New Product and Brand Management: Marketing Engineering Applications. Addison-Wesley, 1999.
警告:這些引文格式不一定是100%准確.