APA (7th ed.) Citation

Smith, P. R. (1993). Marketing communication: An integrated approach (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Smith, Paul R. Marketing Communication: An Integrated Approach. 2nd ed. London: Kogan Page, 1993.

MLA (9th ed.) Citation

Smith, Paul R. Marketing Communication: An Integrated Approach. 2nd ed. Kogan Page, 1993.