APA (7th ed.) Citation

McDonald, W. J. (1998). Direct marketing: An integrated approach. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

McDonald, William J. Direct Marketing: An Integrated Approach. Boston: Irwin/McGraw-Hill, 1998.

MLA (9th ed.) Citation

McDonald, William J. Direct Marketing: An Integrated Approach. Irwin/McGraw-Hill, 1998.