APA (7th ed.) Citation

Best, R. J. (1997). Market based management: Strategies for growing customer value and profitability. Prentice Hall.

Chicago Style (17th ed.) Citation

Best, Roger J. Market Based Management: Strategies for Growing Customer Value and Profitability. Upper Saddle River, N.J: Prentice Hall, 1997.

MLA (9th ed.) Citation

Best, Roger J. Market Based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, 1997.