TY  - BOOK
T1  - Essentials of marketing text and cases
A1  - Lancaster, Geoffrey
A2  - Massingham, Lester
LA  - English
PP  - London
PB  - MacGraw-Hill
YR  - 1999
ED  - 3rd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602580363
OP  - 539
CN  - HF 5415 L28 1999
KW  - Marketing.
KW  - Marketing : Case studies.
ER  -