APA (7th ed.) Citation

Lancaster, G., & Massingham, L. (1999). Essentials of marketing: Text and cases (3rd ed.). MacGraw-Hill.

Chicago Style (17th ed.) Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. London: MacGraw-Hill, 1999.

MLA (9th ed.) Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3rd ed. MacGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.