Cita APA (7th ed.)

Percy, L. (1997). Strategies for implementing integrated marketing communications. American Marketing Association.

Cita Chicago (17th ed.)

Percy, Larry. Strategies for Implementing Integrated Marketing Communications. Chicago: American Marketing Association, 1997.

Cita MLA (9th ed.)

Percy, Larry. Strategies for Implementing Integrated Marketing Communications. American Marketing Association, 1997.