Marketing strategy and competetive positioning

Marketing strategy and competetive positioning

Bibliografski detalji
Glavni autor: Hooley, Graham J.
Daljnji autori: Piercy, Nigel F., Saunders, John A.
Format: Knjiga
Jezik:English
Izdano: London Prentice-Hall c1998.
Izdanje:2nd ed.
Teme:
Target marketing.
Marketing > Management.