Marketing strategy and competetive positioning

Marketing strategy and competetive positioning

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Hooley, Graham J.
Rannpháirtithe: Piercy, Nigel F., Saunders, John A.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: London Prentice-Hall c1998.
Eagrán:2nd ed.
Ábhair:
Target marketing.
Marketing > Management.