Hooley, G. J., Piercy, N. F., & Saunders, J. A. (1998). Marketing strategy and competetive positioning (2nd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationHooley, Graham J., Nigel F. Piercy, and John A. Saunders. Marketing Strategy and Competetive Positioning. 2nd ed. London: Prentice-Hall, 1998.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competetive Positioning. 2nd ed. Prentice-Hall, 1998.
Warning: These citations may not always be 100% accurate.