APA (7th ed.) Citation

Gonclaves, K. P. (1998). Services marketing: A strategic approach. Prentice-Hall.

Chicago Style (17th ed.) Citation

Gonclaves, Karen P. Services Marketing: A Strategic Approach. Upper Saddle River, N.J: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Gonclaves, Karen P. Services Marketing: A Strategic Approach. Prentice-Hall, 1998.