Cita APA (7th ed.)

Gonclaves, K. P. (1998). Services marketing: A strategic approach. Prentice-Hall.

Cita Chicago (17th ed.)

Gonclaves, Karen P. Services Marketing: A Strategic Approach. Upper Saddle River, N.J: Prentice-Hall, 1998.

Cita MLA (9th ed.)

Gonclaves, Karen P. Services Marketing: A Strategic Approach. Prentice-Hall, 1998.