Principles of service marketing and management

Principles of service marketing and management

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Bibliografski detalji
Glavni autor: Lovelock, Christopher
Daljnji autori: Wright, Lauren
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice-Hall c1999.
Teme:
Service industries > Marketing. > United States.
Service industries > Management. > United States.