Principles of service marketing and management

Principles of service marketing and management

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Détails bibliographiques
Auteur principal: Lovelock, Christopher
Autres auteurs: Wright, Lauren
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Prentice-Hall c1999.
Sujets:
Service industries > Marketing. > United States.
Service industries > Management. > United States.