Lovelock, C., & Wright, L. (1999). Principles of service marketing and management. Prentice-Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. Upper Saddle River, N.J: Prentice-Hall, 1999.
MLA (9th ed.) CitationLovelock, Christopher, and Lauren Wright. Principles of Service Marketing and Management. Prentice-Hall, 1999.
Warning: These citations may not always be 100% accurate.