Handbook of marketing scales multi-item measures for marketing and consumer behavior research
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Thousand Oaks, Calif.
Sage Pub.
c1999.
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| Edizioa: | 2nd ed. |
| Gaiak: |