APA (7th ed.) Citation

Steel, J. (1998). Truth, lies, and advertising: The art of account planning. Wiley.

Chicago Style (17th ed.) Citation

Steel, Jon. Truth, Lies, and Advertising: The Art of Account Planning. New York: Wiley, 1998.

MLA (9th ed.) Citation

Steel, Jon. Truth, Lies, and Advertising: The Art of Account Planning. Wiley, 1998.

Warning: These citations may not always be 100% accurate.