APA (7th ed.) Citation

Mercer, D. (1998). Marketing strategy: The challenge of the external environment. Sage.

Chicago Style (17th ed.) Citation

Mercer, David. Marketing Strategy: The Challenge of the External Environment. London: Sage, 1998.

MLA (9th ed.) Citation

Mercer, David. Marketing Strategy: The Challenge of the External Environment. Sage, 1998.

Warning: These citations may not always be 100% accurate.