APA (7th ed.) Citation

Aaker, D. A. (1998). Developing business strategies (5th ed.). John Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A. Developing Business Strategies. 5th ed. New York: John Wiley, 1998.

MLA (9th ed.) Citation

Aaker, David A. Developing Business Strategies. 5th ed. John Wiley, 1998.