TY  - BOOK
T1  - Marketing strategy planning and implementation
A1  - Walker, Orville C.
A2  - Boyd, Harper W.
A2  - Larreche, Jean-Claude
LA  - English
PP  - Boston
PB  - Irwin McGraw-Hill
YR  - 1999
ED  - 3rd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602580091
OP  - 393
CN  - HF 5415.13 W24 1999
SN  - 0256261180
KW  - Marketing : Management.
ER  -