APA (7th ed.) Citation

Walker, O. C., Boyd, H. W., & Larreche, J. (1999). Marketing strategy: Planning and implementation (3rd ed.). Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C., Harper W. Boyd, and Jean-Claude Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. Boston: Irwin McGraw-Hill, 1999.

MLA (9th ed.) Citation

Walker, Orville C., et al. Marketing Strategy: Planning and Implementation. 3rd ed. Irwin McGraw-Hill, 1999.