APA-referens (7:e uppl.)

Walker, O. C., Boyd, H. W., & Larreche, J. (1999). Marketing strategy: Planning and implementation (3rd ed.). Irwin McGraw-Hill.

Chicago-referens (17:e uppl.)

Walker, Orville C., Harper W. Boyd, och Jean-Claude Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. Boston: Irwin McGraw-Hill, 1999.

MLA-referens (9:e uppl.)

Walker, Orville C., et al. Marketing Strategy: Planning and Implementation. 3rd ed. Irwin McGraw-Hill, 1999.