APA (7e ed.) Bronvermelding

Keegan, W. J. (1999). Global marketing management (6th ed.). Prentice-Hall.

Chicago (17e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. 6th ed. Upper Saddle River, N.J: Prentice-Hall, 1999.

MLA (9e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. 6th ed. Prentice-Hall, 1999.