Keegan, W. J. (1999). Global marketing management (6th ed.). Prentice-Hall.
芝加哥风格引文Keegan, Warren J. Global Marketing Management. 6th ed. Upper Saddle River, N.J: Prentice-Hall, 1999.
MLA引文Keegan, Warren J. Global Marketing Management. 6th ed. Prentice-Hall, 1999.
警告：这些引文格式不一定是100％准确.