APA (7th ed.) Citation

Hollensen, S. (1998). Global marketing: A market responsive approach. Prentice-Hall.

Chicago Style (17th ed.) Citation

Hollensen, Svend. Global Marketing: A Market Responsive Approach. London: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Hollensen, Svend. Global Marketing: A Market Responsive Approach. Prentice-Hall, 1998.

Warning: These citations may not always be 100% accurate.