APA-viite (7. p.)

Shimp, T. A. (1993). Promotion management & marketing communications (3rd ed.). Dryden Press.

Chicago-viite (17. p.)

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Forth Worth: Dryden Press, 1993.

MLA-viite (9. p.)

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Dryden Press, 1993.