Shimp, T. A. (1993). Promotion management & marketing communications (3rd ed.). Dryden Press.
Chicago-viite (17. p.)Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Forth Worth: Dryden Press, 1993.
MLA-viite (9. p.)Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Dryden Press, 1993.
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