APA-Zitierstil (7. Ausg.)

Kotler, P., & Armstrong, G. (1999). Principles of marketing (8th edition.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, und Gary Armstrong. Principles of Marketing. 8th edition. Singapore: Prentice-Hall, 1999.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, und Gary Armstrong. Principles of Marketing. 8th edition. Prentice-Hall, 1999.