APA (7th ed.) Citation

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison-Wesley.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Reading, Mass: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison-Wesley, 1998.