APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (1998). Advertising and promotion: An integrated marketing communications perspective (4th ed.). Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Boston, Mass: Irwin McGraw-Hill, 1998.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 4th ed. Irwin McGraw-Hill, 1998.