TY  - BOOK
T1  - Advertising communications & promotion management
A1  - Rossiter, John R.
A2  - Percy, Larry
LA  - English
PP  - Boston, Mass.
PB  - Irwin McGraw-Hill
YR  - 1997
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602564209
OP  - 640
NO  - Prev. title:  Advertising and promotion management.
CN  - HF 5821 R67 1997
SN  - 007053943X
KW  - Advertising.
KW  - Communication in marketing.
KW  - Sales promotions.
ER  -