Advertising communications & promotion management

Advertising communications & promotion management

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Bibliografiske detaljer
Hovedforfatter: Rossiter, John R.
Andre forfattere: Percy, Larry
Format: Bog
Sprog:English
Udgivet: Boston, Mass. Irwin McGraw-Hill c1997.
Udgivelse:2nd ed.
Fag:
Advertising.
Communication in marketing.
Sales promotions.