APA (7th ed.) Citation

Rossiter, J. R., & Percy, L. (1997). Advertising communications & promotion management (2nd ed.). Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Boston, Mass: Irwin McGraw-Hill, 1997.

MLA (9th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Irwin McGraw-Hill, 1997.