Citace podle APA (7th ed.)

Rossiter, J. R., & Percy, L. (1997). Advertising communications & promotion management (2nd ed.). Irwin McGraw-Hill.

Citace podle Chicago (17th ed.)

Rossiter, John R., a Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Boston, Mass: Irwin McGraw-Hill, 1997.

Citace podle MLA (9th ed.)

Rossiter, John R., a Larry Percy. Advertising Communications & Promotion Management. 2nd ed. Irwin McGraw-Hill, 1997.

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