Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliografske podrobnosti
Glavni avtor: Knox, Simon
Drugi avtorji: Maklan, Stan
Format: Knjiga
Jezik:English
Izdano: London Financial Times/Pitman Pub. c1998.
Teme:
Consumer satisfaction.
Customer service.