Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliografische gegevens
Hoofdauteur: Knox, Simon
Andere auteurs: Maklan, Stan
Formaat: Boek
Taal:English
Gepubliceerd in: London Financial Times/Pitman Pub. c1998.
Onderwerpen:
Consumer satisfaction.
Customer service.