Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliografski detalji
Glavni autor: Knox, Simon
Daljnji autori: Maklan, Stan
Format: Knjiga
Jezik:English
Izdano: London Financial Times/Pitman Pub. c1998.
Teme:
Consumer satisfaction.
Customer service.